Heart Diseae Informative Outline - 882 Words

Shelly Kutschenko 03-13-2013 COM 110 Informative Outline Heart Disease in Women Introduction Greeting: Hello Everyone, My name is Shelly Kutschenko and I’m here to talk about Heart disease in women Attention getter: Heart Disease is the leading cause of death in women in the United States. According to The Center for Disease Control (CDC), heart disease claimed more than 292,188 women’s’ lives in 2009, that’s 1 in every 4 female deaths. The National Coalition of Heart Disease states that â€Å"A woman dies every 34 seconds.† Purpose: To inform my audience about Heart Disease in women Preview: I. Signs and Symptoms II. Diagnosis and Test III. Treatment. Body I. Signs and Symptoms: â€Å"Women tend to downplay their symptoms†Ã¢â‚¬ ¦show more content†¦(Mayo Clinic 2012) D. CT scan (Cardiac Computerized Tomography): Is used to check for heart failure, as you lie down on a table that looks like a doughnut a rotating machine take images of your heart.(Mayo Clinic 2012) E. Cardiac MRI (Magnetic Resonance Imaging): According to the National Heart, Lung, and Blood Institute, a cardiac MRI uses radio waves, magnets, and a computer to create pictures of your heart. III. Treatment A. Medication 1. Aspirin 2. Antiplatelet therapy B. Lifestyle Changes 1. Quit Smoking: Each year more than 135,000 people die from smoking related heart-disease (WebMd). 2. Exercise: Dr. Dean Kereiakes, MD, FACC and Douglas Wetherill, MS notes that â€Å"currently, only 22% of adults in the United States exercise at a level that benefits their cardiovascular system,† (p.72) The US. Surgeon General recommends exercising for 20-30 a day, 5 days a week. (p. 75). 3. Reduce Stress : American Heart Association states â€Å" Some scientist have noted a relationship between coronary heart disease risk and stress in a person’s life may affect the risk factors for heart disease, for example.† C. Surgery 1. Angioplasty: Kereiakes and Wetherill write that â€Å"angioplasty is a procedure in which a heart doctor inserts a balloon catheter over a thin wire across an artery. The balloon is inflated and compresses the plaque to clear the arteries of any blockage.†(p. 106-107). 2. Bypass Surgery: In the book

Slavery and Racism - 1509 Words

Jack O’Donnell Development of Western Civilization Dr. Carlson November 17, 2011 Slavery and Racism: Are They One in the Same? Aphra Behn was an extremely significant and influential English writer in the 1600s. One of her more famous works, Oroonoko, discusses the issues of slavery and racism in the Americas. Many people believe that slavery and racism go hand in hand. In fact, these two ideologies are awfully different. Slavery is the act of forcing humans to be treated property whereas racism is the belief that discrimination based on inherently different traits is justifiable. Behn, in Oroonoko, makes the fundamental differences between slavery and racism apparent. With the philosophical views of Rousseau and Trouillot’s†¦show more content†¦He would criticize Behn on her opinion of slavery saying that all men are born and should remain equal (Rousseau). Behn is very passive about her views on slavery where Rousseau is active in his writings. Even though he disagrees with Behn’s view on slavery he still believes slavery and racism are different. Rousseau would not dispute Behn ove r her view of racism. According to Rousseau, racism contrasts with his view on the rights of man. He believes all men are created equal; race should not be a reason to discriminate. He would also affirm what Behn has to say about the horrible treatment of Oroonoko by the white males throughout the story. They kept deceiving and leading Oroonoko on when they knew he would never be freed. Rousseau would say he should have received better treatment. The color of his skin should not matter in his given situation. Rousseau’s belief on the equality of mankind can be used to critique the works of Behn (Carlson 11/10). Even though there are disagreements between the views Behn and Rousseau, both see that racism and slavery are two different ideas and should be treated separately. The Haitian revolution also witnessed severe racism and slavery. In Haiti, slaves occupied about 85% of the population while the free men only occupied about 15% (Breen 10/31). The sugar plantations needed t hese slaves to run the production which was a gruesome process. Through this horrible procedure, many peopleShow MoreRelatedSlavery : Racism And Racism Essay1134 Words   |  5 PagesSlavery: A root to Racism. Slavery and Racism Slavery as described by Oxford dictionaries â€Å"a person who is the legal property of another is forced to obey them† was introduced to America dating back to 17th and 18th centuries. African slaves were first brought to America as a means of cheap labor to work on tobacco plantations and later on the cotton gin. With the constant demand for labor and declining population, the colonists were led to believe that African slaves were the cheapest and efficientRead MoreSlavery, Racism, And Slavery Essay1779 Words   |  8 PagesSlavery began before racism in North America. To prove this I will provide an analysis of chronological events that displayed acts of slavery and racism. With that being said, Initially I will be delving into the earliest implementations of slavery in North America. That being Jamestown Virginia 1619. Secondly, analysing an extract from 1655, where an African man named Anthony Johnson claimed to own another black individual, John Casor as his property. Subsequently, moving onto Winthrop D JordanRead MoreRacism And Slavery : Black Or The Egg, Slavery Or Racism?993 Words   |  4 Pagesthe chicken or the egg, slavery or racism? The question of whether racism is the root of slavery, or if slavery caused racism is an ongoing debate that throughout history historians has been batting to answer, and have yet to come to an agreement. Some people think that people were made slaves because of prejudice toward the color of their skin, therefore, racism caused slavery; others believe that people saw slaves as inferior to them, and therefore slavery caused racism. Jordan’s â€Å"The Mutual CausationRead More Racism Or Slavery Essay953 Words   |  4 Pages Racism or Slavery, which came first? nbsp;nbsp;nbsp;nbsp;nbsp;Racism or slavery, neither, this essay will document the prejudice against Africans from Europeans that led into slavery and racism. Prejudice issues in a dislike for an individual or group of these individuals. This dislike can simulate from many differences that are shared, religion, culture, system of living (government and social practice), or in some cases looks. nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"Initially English contact withRead MoreRacism and Slavery in Oronooko1158 Words   |  5 Pageswritten in the perspective of a white colonial woman in the eighteenth century. I found the novella to have a lot of subtle racial undertones despite the fact that during that time it was seen as an anti-slavery novel.(1) There have been debates on whether this novella is pro-slavery or anti-slavery? While reading, I decided that it was neither, but more so a novella from a revolutionist point of view. One of the first things that sticks out is the way in which she described Oroonoko physically.Read MoreDid Slavery Cause Racism?3614 Words   |  15 Pagesï » ¿Did slavery cause racism? Viewpoint: Yes. With the slave trade racism became rigidly defined in custom and law. Viewpoint: No. Slavery followed from racism and reinforced existing perceptions of blacks racial inferiority. Racism both preexisted and survived slavery. The color of Africans skin intrigued, frightened, and repelled Europeans. Exaggerating the physical and mental differences that allegedly separated blacks from whites, European writers conjectured that blacks had descended fromRead MoreRacism and Slavery Essay example1811 Words   |  8 Pages Did race prejudice cause slavery? Or was it the other way round? Winthrop D. Jordan, in his monumental study of white American attitudes to black people from 1550 to 1812, argues that prejudice and slavery may well have been equally cause and effect, dynamically joining hands to hustle the Negro down the road to complete degradation. But we must go deeper than that, if we are to understand the rise of English racism as an ideology, the various roles it has played inRead MoreSlavery and Racism Shown in Huckleberry Finn620 Words   |  3 Pagesvery prominent themes. These themes include racism and slavery, intellectual and moral education, and the hypocrisy of civilized society. The most dominant theme, racism and slavery, is recognized when the main character feels that he is doing the wrong thing in helping a runaway slave. It is also recognized in the passage where the main character talks to a boy who compares a black slave’s worth to two-hundred dollars. Twain used the theme racism and slavery in an attempt to convince southerners toRead MoreRacism And Slavery During The 19th Century2451 Words   |  10 PagesRacism is not just restricted to slavery and blacks, racism can be applied to anyone, and in 19th century England this was a huge problem. The 19th century was a trying time for those who were concerned with the abolition of slavery, those who were opposed to it were greatly concerned about losing their wealth or j ust concerned with the principle of a lower race being free. However those who were opposed to slavery were sick of seeing other humans being treated so poorly and saw it as inhuman.Read MoreEssay about Racism and Slavery Hand in Hand1304 Words   |  6 Pagesliberty to all. This goal, however, is darkened by a contradictory event: racism. Racism against African Americans (Negroes) in America was a by-product of permanent and inhumane enslavement of the black population. This type slavery was built upon the need for the American colonies to achieve economic prosperity and social stability. The slavery prior to these social and economic problems was equal to that of white slavery. Black and white slaves and indentured servants received the same treatments

IPL Ruining Cricket Stars Free Essays

string(132) " and Ajay JadeJa were banned from the cricket for life time and few players took retirement from cricket due to their shameful act\." Indian Premier League destroying International Cricket Money, fame, and power are the liberties that cricket players have nowadays. In India where cricket is consider a religion and cricket players are considered Gods. Mohammed Azharuddin was the captain of Indian cricket team in 1985 and he is now an Indian politician. We will write a custom essay sample on IPL Ruining Cricket Stars or any similar topic only for you Order Now He is the member of the Indian National Congress, which is the major political party in India. He is also the member of parliament of house in India. In India cricket was first played in 1932, but it wasn’t until 1983 when cricket drew approximately million fans. India won its first World Cup in 1983, beating West Indies, a team who was considered favorites to win the tournament. India’s proudest captain Kapil Dev lifted the World Cup trophy for the first time in front of thousands of people at one of the historic Cricket ground at Lords in England. This was Just the beginning of new cricket era in India. After almost two decades, Indian cricket was in threat of losing its fame due to few players and the captain itself was involved in match-fixing. This made entire nation angry and it drew fewer crowds, however when â€Å"Saurav Ganguly took the captaincy for the team in 2000 he changed the face of Cricket in India† (Empire of Cricket-India). He made everyone believe that no one should take Indian team lightly in international cricket; soon cricket began to take its peak by producing some of the finest players for India such as Sachin Tendulkar and Rahul Dravid. When India won its first inaugural Twenty20 World Cup in South Africa, it created a new taste in Indian Cricket. People began to like twenty20 cricket, because it was quick and results were faster. The BCCI (Board of Cricket Control in India) created IPL known as Indian Premier League, but they ignored the fact that by oing so they are destroying the international cricket. Lots of cricket is being played around the world such as test, one-day, twenty20, and domestic cricket. Cricket matches is affecting players’ performances and encouraging them to retire from one or more format of the game due to their tight schedule. Indian Premier League is consider as one of the prestigious domestic league in cricket and it attracts players from international cricket by offering mouthwatering salary of million dollars to the players to play in their league. India stuns the world in 1983 by winning the World Cup. No one had expected or even dreamed about India qualifying for finals and that too facing West Indies who won consecutive World Cup in 1975 and 1979. When India qualified for the semi-final many people were satisfy by India’s performance, but India wasn’t so they went onto the final by beating England. During early 1970’s and 1980’s West Indies was the toughest opponent to face and most batsman from other country feared to face West Indies bowlers. â€Å"West Indies possessed the most fearsome bowling attack and possibly the most brutal batting line-up that anybody had ever witnessed† (Abbasi 1). Facing West Indies was the nightmare for any team in early 1970’s and 1980’s. There was a big hand of Kapil Dev in India’s win over West Indies in World Cup. Kapil Dev became hero in minutes after taking a stunning match winning catch of Viv Richards, the catch gave â€Å"India belief. And West Indies panicked† (Bal 1). Viv Richards was the only player who would have help West Indies to make it hat-trick tor the number ot wins in World Cup. W n him gone West Indies dream faded away to put their hands on third World Cup title. â€Å"In hindsight it can also be said that the catch changed the way cricket would be played, for it awoke India to the possibilities to win the World Cup† (Bal 1). The catch from Kapil Dev brought India closer to the victory and with that 1983 World Cup belongs to India. It all came out in 1999 when cricket in India was in threat. India went through dark days in 1999 and it wasn’t the great year for the cricket players and especially for the cricket fans. Leading cricketers were accused of match-fixing and then a police report proved that there was a direct link between cricketers and illegal book makers. Former Indian Cricketer Bishan Bedi once said, â€Å"Sickening absolutely sickening and hen some of the players were found to be indulging in that kind of nonsense, cricket died for many days† (Empire of Cricket-India). People lost faith in everything they had seen and they no longer trusted the results. India’s cricket captain Mohammad Azharuddin was involved in match-fixing with many other players such as Ajay Sharma, Ajay JadeJa, Manoj Prabhakar, and Dr. Ali Iran’, a physiotherapist. â€Å"The Indian government orders the Central Bureau of Investigation to probe the match-fixing allegations and to find out whether any Indian cricketer or official was involved† (Ravindran 2). This event was eye opening for many fans and the government itself felt that they need to take action to provide Justice for the millions of cricket fans in India. When CBI released the report on match-fixing in November it accused those players of having links with bookies and of under-performing in return for huge sums of money. â€Å"Manoj Prabhakar told CBI that he was offered 2. 5 million rupees ($53,000) by a teammate to underperform in a match against Pakistan in 1994† (Magazine 2). â€Å"Titan Cup in 1996 between India and South Africa was fixed, Pepsi Asia Cup in Sri Lanka in 1997 was fixed, and Pepsi Cup between India and Pakistan in 1999 was also fixed† (Ganapathy 1). Mohammed Azharuddin and Alay Sharma were involved in the following fixed matches. Based on the evidence each time the match was fixed players received from â€Å"$19,000 to $400,000†³ (Ganapathy 1). People were in shock for years when they realized their cricket God cheated on them. These led to a public outcry demanding punishment for the players. Mohammed Azharuddin and Ajay JadeJa were banned from the cricket for life time and few players took retirement from cricket due to their shameful act. You read "IPL Ruining Cricket Stars" in category "Papers" To take Indian cricket out of darkness and into the light India needed a new leader. Saurav Ganguly known as Bengal Tiger of Kolkata was named captain of the Indian cricket team in 2000. Now, under Saurav Ganguly, Indians always such bad travelers, had begun to win abroad† (Bose 242). He made every Indians proud and made cricket more loveable. He began well as a captain leading India to the final of ICC Knockout Trophy in 2000 and ICC Cricket World Cup in 2003. Unfortunately India lost both these finals ; one against New Zealand in 2000 and Australia in 2003. When India toured England during the summer of 2002 there were big expectations on the shoulder of the young kipper with India not able to secure a series win in England since 1990. During the final match of the 2002 Natwest Trophy between India and England held in Lords, Ganguly took off his shirt in public and brandished it in the air to celebrate India’s stunning win of the series. Harsha Bhogle a cricket commentator said, â€Å"India was a great talking nation, but wasn’t great doing nation and they found that when Saurav came along and ne actually took that shirt ott, people said an nn someone’s nas actually done it. Someone has done what we wanted to do and there wasn’t any script written he Just did it† (Empire of Cricket-India). Ganguly had the vision that we can do it. And that’s what it made a difference. Former Pakistani cricketer Ramiz Raja once said â€Å"India vs. Pakistan this is what cricket is all about. It’s the contest that people look forward to. † Cricket played between India and Pakistan is often considered war than a match. There is always pressure on 11 players from both the nation when they face off. The reason why a match between India and Pakistan makes so much exciting and thrilling is because India’s independence from Britain in 1947, both countries have fought three wars and they are still in disputes over Kashmir. During India’s tour of Pakistan in 2004 the tension across the border was enormous. When India beat Pakistan in test series after 50 years it was a great gift for the people in India and people serving in Indian Army. This was by far the greatest achievement for team India under the captaincy of Ganguly. Intikhab Alam Pakistan team manager said, â€Å"Both teams cannot win, and somebody has to lose. Let it remain a cricket match and don’t make us feel like we are standing on a warfront† (Doherty 3). The word defeat is not accepted to the fans from both the countries. Defeat to the ans means that they have been slapped on their face. India Pakistan cricket is considered as one of the prestigious cricket rivalry. It is the competition that even different international team such as Australia and England look forward to. During the 1996 World Cup India and Pakistan played in quarter-final match for the spot in semi-final, two Pakistani fans died. â€Å"One had a heart attack and the other reportedly turned his gun on himself after shooting his TV in disgust at Pakistan’s 39-run loss to India† (Doherty 2). Cricket played between India and Pakistan is the battle of do or die. India is a cricket crazy country where cricket runs in the blood of every Indian on the planet. There is an old saying that â€Å"Cricket is an Indian game accidentally discovered by the English† (Gopalan et al. 1). This is so true, because cricket in Indian culture is so popular that every child that is born in India wants to play cricket. It is the sport that unite entire nation together. Cricket has the unique ability to unite all of India over and above its diversities. â€Å"Inspiration, Passion, Obsession, Devotion, cricket evokes myriad responses across India. India rejoices every time team India ins and despairs at every loss† (Gopalan et al. 1). During the 1996 World Cup when India lost to Sri Lanka for the spot in final, fans erupted in Kolkata cricket stadium. At the scent of a defeat Indian fans started â€Å"throwing empty bottles; burning newspaper which is symptomatic of the growing intolerance and fanaticism of the Indian crowds† (Gopalan et al. 2). Indians fans react to the team lose very quickly and they want their team to win every single game which is impossible. â€Å"Perhaps the problem is that Indians expect too much from their cricketer† (Bose 240). Indians fans are Just aiting for the opportunity to show their anger towards their team when India loses. â€Å"For the large numbers of urban middle class Indians who embraced the game, it was a case of encountering a new and exciting sport, one that was far more interesting than the Indian options that existed at the time such as gilli danda, hockey’ (Kasbekar 269). Cricket is more popular in India, because India doesn’t have too many sports unlike the United States where they have hockey, basketball, baseball, soccer, and football. The fans are evenly distributed when they have more choice available in ports while in India there is only one way ot tan tollowing which is Cricket. During the high profile match or tournaments Indian crowds are like ants and the cricket match is like sugar. Crowds are so glued to their seats or television set that they forget their problems in their life. The recent World Cup held in India, was big success for team India as they won their second title after 28 years. â€Å"India vs. Pakistan World Cup 2011 semi-final was watched by 67. 3 million people, India vs. Sri Lanka World Cup Final was watched by 68 million people† (Dhawan et al. 1). Cricket is ery popular and it draws more fans when India is performing at its best during bigger tournament. â€Å"There is no doubt that what made cricket so popular in India was nationalism. Cricket had become a reflection, a focus, and an instrument of Indian nationalism† (Kasbekar 269). Cricket is the only sport that gives fans a chance to show their love and support towards their nation. When India plays against England or Pakistan it is the great atmosphere for the fans to support their team. The other reason cricket is so popular is because there is no caste system in India when it omes to cricket. People from any caste can play cricket for his national team. Indian cricket team is a big example of diversity there are players from different religions such as Guajarati, Muslim, Marathi, South Indian, and Punjabi. A person from different religions unites team India and it makes cricket more lovable. India’s current cricket captain M. S. Dhoni comes from the lower caste. Now comes the new generation of cricket. The Indian Primer League also known as Indian Paisa League. Paisa in India means money. IPL’s power is taking over the world. â€Å"The survey ndicated that 54 percent of the players would retire from one or more formats of the game because of too much international cricket† (Magotra 2). Sri Lankan player Lasith Malinga retires from test cricket to focus on IPL and Australia Player Adam Gilchrist retires from all the format of the cricket such as test, one-day, and twenty20 to play in ‘PL. â€Å"The money has made many international cricketers choose IPL over their countries† (Magotra 1). Virender Sehwag from India decided not to tour the West Indies series, because he wanted to play in ‘PL. Few Indian players decided not to tart their treatment on their injuries, because they did not wanted to miss out from ‘PL. According to the DNA: Daily News Analysis former Sri Lankan cricketer Arjuna Ranatunga said, â€Å"IPL is the monster that will go on to destroy international cricket. † I agree with the former captain of Sri Lanka, because if the youngsters gets the chance to play in IPL and if he starts to make millions of dollar than why would he want to play for his national team if he can make a good living out of ‘PL. Bishan Bedi once said, â€Å"l find it suffocating honestly. I find it the most vulgar expression of cricket. It’s not cricket, No† (Empire of Cricket-India). Few former cricketers find IPL as one of the destructive tournament that will affect the real cricket and its taste. But IPL is so much popular in India that even women are interested in watching IPL games. â€Å"Inspired by the English Premier League city based franchises has been created and sold for over 500 million pound. Players from all over the world are auction for sums beyond one million pound† (Empire of Cricket-India). Harsha Bhogle a cricket commentator said, â€Å"History will record 20 years from now as IPL as the greatest urning point ever in history of the game† (Empire of Cricket-India). The way IPL is going it will affect the international cricket by having few players retiring from their national team; this affects the fans that are true cricket lover towards their nation. From the success ot I PL other countries such as Bangladesh, Pakistan, Sri Lanka are considering to create their own twenty20 domestic league such as Sri Lankan Premier League, Pakistan Premier League and Bangladesh Premier League. With all this domestic cricket being played it will go on to destroy the real meat of cricket which is ne-day and test cricket. People have to remember that Indian Premier League is dessert and people cannot live on dessert forever they have to respect the real meat of cricket by banning the domestic twenty20 league. India is very rich cricketing nation where lot of people looking to make investment in cricket. â€Å"But there are fears that this big hitting twenty20 cricket will end up destroying traditions of ancient and modern in India and wider empire of cricket† (Empire of Cricket-India). All eyes are on India as they became the superior governing cricket nation. International Cricket Council should intervene in domestic cricket by banning twenty20 cricket league. The way there is demand for the players in IPL I think it is going to be very difficult to put restriction on the international players to not allow them to play in IPL, but for the sake of cricket and preserving the ancient culture ICC and BCCI should take this action and stop IPL from further destruction. International players have earned fame and popularity by playing for their national team not by the ‘PL. IPL is playing with fans emotion by encouraging players to play in their team and the downside of this is hat those players are taking retirement from other format of the cricket due to too much cricket matches. How to cite IPL Ruining Cricket Stars, Papers

Estonia Essay free essay sample

Estonia joined the European Union as well as NATO in 2004. Estonia has been the first country to allow for internet voting in elections for parliament members (infoplease, n. d. ). Tampering would be thought to be an issue with allow for electronic voting, but the Estonian government has taken the precautions necessary to prevent that from happening. The current president of Estonia is Toomas Hendrik Ilves. President Ilves was elected by an electoral college in 2006. He had previously served in the Estonia Parliament before being elected. The Prime Minister of Estonia, who serves as the head of the government and has just as much if not more power than the president, is Prime Minister Andrus Ansip who has held his position since 2005. The type of government that Estonia has adopted is a Parliamentary Republic. The people of the Estonia vote for the members to represent that parliament, in this case 101 people. Those 101 members of parliament then vote on who the President and Prime Minister of Estonia are. We will write a custom essay sample on Estonia Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Parliament also gives forth votes to the people on issues that are concerns for the whole country. Estonia remains a so called melting pot for Eastern Europe. The country is made up of 60 percent Estonia’s, with the other 40 percent being from other parts of the former Soviet Republic and a small population from other various parts of the world (Miller, 2009). With this much diversity within the country it is commendable that Estonia has done so well and can be a model of social and political change in just a short period of time after it had gained its independence from the Soviet Union. The political landscape of Estonia remains steady even with the drastic population from other countries. The huge national population disparity can and has lead to violent conflicts in the country. In 2007, the Russians that are in the country went to the capital to celebrate Victory Day, this day being the end of Fascism at the end of WWII. Estonian’s view Victory Day totally different than the Russians that are apart of Estonia. Victory Day to Estonian’s represents the start of Soviet occupancy in their country up until 1990. The Estonian government then moved the statue that the Russians came to, to celebrate, which led to violent clashes with country police for days (Miller, 2009).

Jimmy Essays - English-language Films, Jimmy King, Fiction

Jimmy Jimmy lay flat on the ground, his belly pressed tightly to the earth. Green shrubs sheltered him from view. Only one hundred yards of cleared land sat between him and his objective. He had waited five years for this. It so happened that it was five years ago from today that it had happened. The nightmare that had taken place that evening was again playing in his mind. The sound of the first shot echoed through his head. The scream as his mother fell. The futile, retaliatory shots from his father . . . That evening had resulted in the death of both of his parents. He couldn't help but think that, in some way, it was his fault. If only he hadn't left his parents alone. If only he hadn't gone to explore the woods. If only he'd thought to bring a gun with him. If only he hadn't just stood there watching from the protection of the trees as those lethal bullets found their way into his parents. Then, maybe then, things would have been different. Jimmy couldn't really blame himself. After all, what could a fifteen year old boy be expected to do under those circumstances? His parents had dreamed of a better life. A life that would bring prosperity and success for the family, specifically for him. They had heard there was rich, fertile land out west. Sadly enough, his parents' last breaths were drawn only a few hundred miles from their dream. They had been murdered for nothing more than the few dollars and a couple of small pieces of jewelry that they had possessed. The murderers had laughed as they kicked at his dead father, looking for anything of value. They had been quite sure of themselves and wore no masks. Jimmy could still remember their faces as if it was yesterday. The murderers would be brought to justice, come hell or high water, Jimmy had decided. As it turned out, he was complied to track them for the past five years, through both hell and high water. Their trail had led through many obscure, sparsely populated western towns. It had not been easy. But Jimmy had always looked older than he was. Even at fifteen, he had been able to get rooms at hotels and bars. Now, at twenty years of age, Jimmy was a hardened man. Life on the road had been rough. It had taught him definite proficiency with his revolver and not to be afraid to use it. He had been through it all now, gunslingers, murderers, drunks, prostitutes, you name it, he'd been there. The stress showed on his face though his tangled beard concealed most of it. The only clothes that he owned, he wore. They consisted quite simply of a pair of jeans, a plaid shirt, a black belt and a Stetson. Other than his horse and his highly polished revolvers and his rifle, these were his sole possessions. A shadow stirred in the window and Jimmy forced the memories into the back of his mind. His parents' death would soon be avenged. There were only several hours until complete darkness would conceal his approach. Jimmy began to plan his invasion. Drunken voices were raised in the cabin. "Good," thought Jimmy, "They should be intoxicated enough that they'll never know what hit them." With this for assurance, Jimmy closed his eyes slowly and rested, anticipating the night's conclusion. The sound of a plate breaking and the sounds of knuckles meeting flesh woke Jimmy with a start. A quick surveillance of the property assured Jimmy that nothing special was happening. He had often seen two best friends fight when they were drunk. Liquor had that effect on people. It made them do crazy things. That was essentially why he tried to stay away from the stuff. He was wished that he'd brought some along tonight though. Just then he was getting a little queasy about the whole affair. During the past five years there had never been any doubt what he had to do. Now . . . "There is no question of what I have to do," Jimmy convinced himself. It was time. The only light source in the area was that coming from the lamp on the table in the cabin. His revolver slid out of its holster silently. Jimmy crept up to the door, staying carefully to the shadows. One deep breath of conviction and a swift, strong kick knocked the door off its hinges. He tensed, ready

Shui Fabrics Essay Example

Shui Fabrics Essay Example Shui Fabrics Essay Shui Fabrics Essay This  case is about  the implementation of an  employee involved and empowered organization  at  Elektra ProductsInc. The top management recommended  to implement such as to permit managers to follow a product from design to sales to customer; allow sales employees to get an on the spot refund of $500 worth of merchandise; make information available to sales people about future products and swap sales and manufacturing employees  for short periods to let them get to know one another’s job.Read also   ANALYSIS OF OUR SECRET BY SUSAN GRIFFINOn the other hand the  majority of the company employees upon hearing of the plan have shown disinterest and scepticism  to the idea,  due to would like to implement as per the Director of the Human Resources Department the idea for personal change would everyone’s low morale, loss of trust towards the company and  lack of communication. The  employees are not open to embrace the change that the company destr oy the carefully crafted job categories that had just been completed.The finance department argued that allowing sales people to make $500 refunds would create a goldmine for unethical customers and sales people and the legal department warned that providing such information to sales people can result to industrial spying. All these were mentioned by the employees after the CEO Martin Griffin left to attend a meeting for a particular client.Barbara Russell the vice president of the manufacturing department and part of the problem solving team is left with the idea whether to keep her mouth shut; take a chance and confront Martin to push slowly for the reform and work for gradual support from other teams; or look for another job and leave the company she really cares about. II. Objectives The  objectives of the  problem are to  provide a successful  action plan  towards  the  involvement and empowerment of the company employees and to establish a harmonious relationship   with all the employees and top management. Case Study:  Shui FabricsI. Statement of the Problem: Rocky  River Industries is thinking of cancelling tit’s joint venture with Shanghai Fabric Ltd. , due to  itsinefficient 5% ROI for the past three years,  Rocky  River Industries  is expecting Shui Fabrics to 20% ROI. Shui Fabrics  was said to be inefficient due to its unsophisticated technology and  Rocky  River  would like to reduce workforce  by incorporating more sophisticated machinery  to increase ROI to 20%. II. Objectives The  objective of the problem is to determine possible solution to keep the joint venture of Rocky River andShanghai Fabric. IV.Framework of Analysis/Evaluation of Alternative Actions: Strengths  (Internal to the organization) Shanghai Fabric  contribution to the local economy Helps decrease unemployment rate in China Weaknesses  (Internal to the organization) Company generates just the right level of profit, and had been consistently at 5% ROI Opportunities  (External to the organization) Competitors are using more sophisticated technology that doesn’t require more workforces Threats  (External to the organization) Importation of products and services from America to China can also be localized Current US tariffs and quotas could change at any timeStrengths-Opportunities Upgrading or incorporating more sophisticated machinery will increase efficiency and productivity, it will also help  Shanghai Fabric  compete with local and international competitors and more business joint ventures with other organization. Thus implementing this will help in increasing the employment rate and avoid workforce lay-off. Strengths-Threats By strengthening  Shanghai Fabric  it will help their company grow and not need a 50-50 joint venturethat  will give them 100% profit. Weaknesses-Opportunities Updating their machineries will increase the company’s return

Expanding the Oral Care Group in India Case Study

Expanding the Oral Care Group in India - Case Study Example et into global operations within four geographic divisions, including Latin America, North America, Europe, Africa, and the Greater Asia (Gupta, 2015). By 2009, Cottle Company accrued revenues worth $11.5 billion, and its products were sold in over 200 nations worldwide. Approximately 50% of the revenues came from the business’ emerging markets. However, to meet its customers’ demands, the company maintains its manufacturing and business operations only in about 80 countries. The company believes in the provision and supply of quality products across the globe in order to cope with the competitive market and emerge the victor amongst its competitors. Currently, Cottle strives to strengthen its market base and presence within the Middle-East nations. This paper thereby analyses the company’s endeavors to market its oral care products and strengthen or broaden its market base in India (Jason, Jindal & Seth, 2014). It thereby considers the regional market challenges within India, as well as the possible alternatives and strategies for the challenges.For the success of its operations and product sales, the company must then consider the regional challenges within India between urban and rural consumers, as well as their willingness, ignorance, or reluctance to adopt the modern approaches to dental care (Quelch&Zalosh, 2012). A business strategy is the main focus of every organization’s practice and the one that organizations use to gain a competitive advantage. It is use to attract customers, strike out a market position, and achieve the objectives of the organization. Cottles situation of is not bad, and it just needs to follow its strategy and change a few things such as differentiation of its products. A review of Cottle strategy can help it to diagnose few problem areas that are present in the company. There is a need for alternative solutions. The strategic issues for Cottle will be discussed in order to craft alternative business

The impact of culture on consumer buying behaviour Essay

The impact of culture on consumer buying behaviour - Essay Example This paper illustrates that cultural factors have an important influence on the buying behavior of consumers. It consists of operating procedures that are mutually shared, norms, tools, values, and unstated assumptions. It also comprises standards for evaluating, communicating, and perceiving. Cultural factors differ by country to country and are a complex phenomenon when people move to foreign countries where the cultural dimensions that are prevalent are totally different. Under such circumstances, people are faced with various cultural reference groups which ultimately affect their behavior towards purchasing. Marketers, in response, must develop tools for marketing communication which seeks to address reference group and cultural factors from a domestic as well as global perspective. Market segmentation must be used by marketers to develop marketing messages for customers with the purpose of educating them about the service or product being offered so that they are stimulated to buy the service or product of the marketer being advertised. Culture is defined as a sum total of values, customs, and learned beliefs that guide the behavior of consumers living in a particular society. Consumer behavior is concerned about the decision-making processes of buyers. It studies behavioral variables and demographics to understand the wants of consumers. It is not easy to define culture in respect of its pervasive and broad nature. Its boundaries are not easy to define. There are several aspects to it which need to be understood.

Air Export Procedure Benchmarking for Thai Customs Process Dissertation

Air Export Procedure Benchmarking for Thai Customs Process - Dissertation Example To gather data from the customers and other significant players in the Thai customs, this research shall entail the use of questionnaires, interviews and in-depth review of literature on the same and related topic. The data collected shall be analysed appropriately to come up with solutions to the research problem and recommendations to the Thai customs department (Greene & Caracelli, 1997). 3.1 Purpose of Research In general, the research shows how Thai customs bureau behaves in exportation process. The primary study of this research aims to illustrate current practice of air export procedure on behalf of Thai customs bureau. Thus, objectives of the dissertation are derived and demonstrate as following: To investigate exportation process on behalf of Suvarnabhumi Airport Cargo Clearance Customs Bureau. To illustrate Thai export procedures by air in the process flow structure. To address existing problems/difficulties of the process To address existing difficulties occurred in the pr ocess. To draw up a conclusion and give recommendation to improve the service delivery at the customs based on the results and literature review process. Each stage of export procedures handling by Thai customs is investigated comprehensively and is illustrated as a flow chart. Low-level process is demonstrated as a framework to further extend of the study. The research intends to enhance performance of existing customs processes. By evaluating and comparing present practices of Thai Customs Bureau with the selected benchmark aim to observe and criticise an existing practice. In order that the proposed solution to be discovered and, especially, the objectives mentioned to be attained, the research purposes have been defined which brought up a research question as following: What is the most viable method that Thai Customs administration can employ to improve its overall performance in terms of air exportation procedures, can alteration of the procedure be altered with reference to a selected benchmark? 3.2 Research Strategy To successfully conduct this research, mix method qualitative research shall be employed the use of the mix methods will lead to more reliable and valid results. Quantitative method relies on the positivism principle which facts are focused on and likely to be objective. To get results in a quantitative research, aims are subdivided into clearly defined variables. On the other hand, qualitative rejects the idea of positivism and associates with phenomenology principle which pays more attention on meanings of human interests (Easterby-Smith et al., 1991; Bryman and Bell, 2007). Qualitative research entails setting stress on describing, understanding a complex phenomenon, it investigates the relationship and patterns that contribute to a given phenomenon, and this kind of research is mostly helpful creating theories and provision of hypothesis to clarify the phenomenon. As stated by Bryman and Bell (2007), the idea of quantitative approach is on about quantification of collected data as well as the data analysis component which the research is built on. Conversely, qualitative research is based on neither amount of data nor the data analysis approach but the quality of data and records. Instead of theories testing of quantitative rese

Tesco The Customer Relationship Champion Marketing Essay

Tesco The Customer Relationship Champion Marketing Essay The Tesco story dates back to 1919 when Jack Cohen, an ex-army man, setup a grocery business in Londons East End. In 1924 Cohen purchased a shipment of tea from a company named T E Stockwell. He used the first three letters of this companys name, added the Co from his name and branded the tea Tesco. Reportedly, he was so enamoured of that he named his entire business Tesco. The first store under the Tesco name was opened in 1929 in Burnt Oak, Edgware. The company grew rapidly in the years that followed, and evolved into a general food retailing outfit. By 1930, around 100 stores were operating under the Tesco Label  [1]  . Realising that the self-service mode of running supermarkets prevalent in the USA worked out much cheaper than the traditional mode of and enabled companies to offer their merchandise at lower prices, Cohen decided to adopt the same for Tesco stores. In 1948, the first self-service Tesco was opened in St Albans. Over the next few years, Tesco grew to 400 stores many of which were purchased by Cohen from other smaller shopping store chains in the country. In the early 1960s, the company began selling clothing, household goods and fresh food in addition to groceries. Tesco pioneered the large format stores concept in the UK with the launch of a 16,500 sq. Ft. store in Leicester in 1961  [2]  . A Master in CRM: Every three months, millions of people in the UK receive mailers from the countrys number one retailer, Tesco. Nothing exceptional about the concept all most all leading retailers across the world send out mailers/magazines to their customers. These initiatives promote the stores products, introduce promotional schemes and contain discount coupons. However what sets Tesco apart from such run-of-the-mill initiatives is the fact that Tesco mass-customises these mailers. Every mailer has a unique combination of articles, advertisements related to Tescos offerings, and third party advertisements as well. Tesco ensures that all of its customers receive mailers which contain material suited to their lifestyles. The company has worked out a mechanism for determining the advertisements and promotional coupons that would go in each of the over 150,000 variants of the mailers. This has been made possible by Tescos world-renowned CRM strategy framework. The Clubcard scheme (launched in 1995) laid the foundations of this CRM framework that made Tesco post growth figures in an industry that had been stagnating for a long time. The data collected through Clubcards formed the basis for formulating strategies that offered personalised services in a cost-effective manner  [3]  . CRM The Tesco Way: Tescos efforts towards offering better services to its customers and meeting their needs can be traced back to the days when it positioned itself as a company that offered good quality products at extremely competitive prices. Even its decision to offer premium end merchandise and services in the 1970s was prompted by growing customer demand for the same. In 1994, the company launched the One in Front scheme to reduce the time customers had to spend waiting at check-out counters. Under this scheme, Tesco store personnel ensured that if there was more than one person at any counter, another counter would be opened for the person in the line. In this way none of the customers have to wait at the check-out counters. Of course, it is not possible for Tesco to adhere this policy during peak trading hours. Nevertheless, this effort to improve customer was appreciated by customers  [4]  . The biggest customer service initiative (and the first focused CRM drive) came in the form of the Clubcard which was launched in 1995. This initiative was partly inspired by the growing popularity of such schemes in other parts of the world and partly by Tescos belief that it would be able to serve its customers in a much better (and profitable) manner by using such a scheme. Tesco knew that at any of its stores, the top 100 customers were worth as much as the bottom 4,000 (in terms of sales). While the top five percent customers accounted for twenty percent of sales, the bottom twenty five percent only accounted for only two percent. The company realised that by giving extra attention to top customers (measured by the frequency of purchases and the amount spent), it stood to gain a lot  [5]  . In May 1994, Tesco began testing the Clubcard loyalty scheme at two of its stores for a period of six months. The scheme started off like any other loyalty card scheme. Customers became members by paying a joining fee and providing personal details such as name, address, date of birth, e-mail, family composition, dietary requirements and product preferences. Impressed with the programs results over six months, the company introduced the scheme in all of its stores by February 1995. All the transactions were linked to individual customer profiles and generated over 50 Gigabytes of data every week. The analysis of the data enabled Tesco to accurately pin-point the time when purchases were made, the amount customer spent, and the kinds of products purchased. Based on the amount spent and the frequency of shopping, customers were classified into four broad categories: Premium, Standard, Potential and Uncommitted Further, profiles were created for all customers on the basis of the types o f products they purchased. Customers were categorised along dimensions such as, Value, Convenience, Frozen, Healthy Eating, Fresh and Kids  [6]  . Tesco also identified over 5,000 need segments based on the purchasing habits and behaviour patterns of its customers. Each of these segments could be targeted specifically with tailor-made campaigns and advertisements. Tesco also identified eight primary life stage need segments based on the profiles of its customers. These segments included single adults, pensioners and urban professionals among others. Another classification of customers developed from the insights generated through data mining. Using this information regarding the classification of customers, Tescos marketing department devised customised strategies for each category. Pricing information and product related decisions were taken after considering the preferences of customers. Also, customers received communications that were tailored to their buying patterns. The data collected through the Clubcard scheme allowed Tesco to modify its strategies on various fronts such as pricing, inventory management, shopping analysis, customer acquisition, new product launches, store management, online customer behaviour and media effectiveness. The data generated by Clubcard was used innovatively, e.g. special attention give to expectant mothers in the form of personal shopping assistants, priority parking and various other facilities. Tesco also tied up with airline companies and began offering Frequent Flyer Miles to customers in return for the points on their Clubcards. Reaping the benefits: The data collected through Clubcard allowed Tesco to target individual customers (the rifle shot approach), instead of targeting them as a group (the carpet bombing approach). As the customers receive the coupons which matches their buying patterns, over twenty percent of Tescos coupons were redeemed as against the industry average of 0.5 percent. Customers falling in different categories receive mailers which are specifically for them. The mass customisation of these mailers also attracted third-party advertisers, since it assured them that their products/services would be noticed by those very customers they plan to target. Naturally, Tesco recovered a large part of its investment in this exercise through revenues generated by third-party advertisements  [7]  . When Tesco discovered that around 25 percent of its customers, who belonged to the high income bracket were defecting to rival Marks Spencer, it developed a totally new product range, Tesco Finest to lure back those customers. This range was then promoted to affluent customers through personalised promotions. As planned, the deflection of customers from this segment slowed down considerably. From Customer Service To Customer Delight: To sustain the growth achieved through the launch of Clubcard, Tesco decided to adopt a four pronged approach: launch better, bigger stores on a frequent basis; offer competitive prices (e.g. offering everyday low prices in the staples business); increase the number of products offered in the Value range; and the focus on the remote shopping services (this includes the online shopping venture). To make sure that its prices were the lowest among all retailers, Tesco employed a dedicated team of employees, called price checkers. This team checked and compared Tescos prices with those of other companies on a weekly basis. The company even helped its customers to compare prices by providing the information on Tesco.com  [8]  . Recommendations: Even though Tescos CRM efforts have resulted in superior financial performance and market share, the company has to look at its customer service standards. Tesco have spent so much time improving the way their stores look, the range of products they sell and their service processes that they may have temporarily overlooked the impact that their people can make on customers through their behaviour, they need to re-address this issue. Tesco should launch initiatives like Every Customer offered Help (ECOH). As part of ECOH, all employees should be given clear instructions about the way in which they are expected to deal with customers. Employees at the check-out counters, for instance, should be asked to be very particular about greeting the customers, offering the help to the customer and finally, wishing customers a good day. Store managers should be empowered for making the ECOH initiative successful, and they should participate whole-heartedly in the scheme. Tesco should also realise that Clubcard initiatives was just one part of the overall thrust on CRM and customer enhancement is needed to survive and excel in the intensely competitive British retail industry. Tesco therefore have to take host of initiatives in its stores to further the thrust given to customer service. Tesco should also introduce new scheduling system for the store employees to increase customer satisfaction levels. Tesco should also make it mandatory for all employees (including top level executives) to spend some time every year in the stores to help them to get acquainted with the nuances of customer service. This program will help Tesco employees to ingrain customer service as a company philosophy in all employees and it will also result in the development of many innovative ideas. Unlike Asdas customer service program, Tescos program should not require employees to get too personal with customers, as Asda have posted employees at the entrance doors to greet customers. To ensure that its CRM efforts are backed by a strong operational framework, Tesco should pay special attention to controlling costs and streamlining its supply chain. In association with its suppliers, Tesco should try to remove all non-value adding costs. Tesco should also collaborate with its suppliers to develop a Lean Thinking approach, which should focus on smart and efficient working.

Factors that Negatively Effect Fetal Development Essay -- essays resea

Factors that Negatively Effect Fetal Development Pregnant women that smoke cigarettes on a daily basis can greatly harm their fetus. The Tobacco smoke in cigarettes greatly reduces fetal growth through the presence of nicotine, carbon monoxide, hydrogen cyanide, cadmium and various other aromatic hydrocarbons, but the two most dangerous chemicals that are found in cigarettes are nicotine and carbon monoxide. Nicotine causes the babies heart rate to speed up, reduces placental vascularisation, constricts the placental arteries, and thickens the endothelium of placental blood vessels. This creates a reduction in the placental blood flow, and further reductions in oxygen delivery. As well nicotine interferes with the ability of the placenta to feed the baby the nutrients it requires. Therefore the babies growth is slowed down. Carbon monoxide causes growing cells to be starved of oxygen, and effects the brain. This can lead to a low birth weight and higher chance of the baby dying at birth. Smoking is the single largest modifiable( ch angeable) risk factor in fetal growth retardation. Maternal smoking during pregnancy is also associated with genetic defects as well as an increased incidence of congenital malformations such as cleft palates, microcephalus, and clubfoot. Mothers who smoke one pack a day during pregnancy have an 85% increased risk of having a child with mental retardation. Mothers that smoke during their pregnancy have double the chance of having a child with behavural problems. Another one of the biggest factors that disrupts fetal growth and development is alcohol. This is a very common substance abuse of pregnant women. Everytime the pregnant mother is drinking, her fetus is also drinking. The alcohol crosses the placental barrier, and goes directly into the fetus's liver. The ethanol found in alcohol may impair the nutrient support of the fetus. Acetaldehyde, a major metabolite, crosses the placenta and is teratogenic. Since the alcohol stays in the fetus for a long time, the small liver is unable to metabolize the alcohol. The alcohol also travels through the blood stream going directly to the baby's brain, and this can damage the central nervous system. The common, severe, and hazardous side effect that happens to the fetus because of alcohol is Fetal Alcohol Syndrome. This is a very serious side effect that has lasting and sometimes ... ...e the death of the fetus. Pregnant women should distant themselves from heavy metals. such as, lead and methyl mercury which can harm the fetus. All pregnant women should be aware and cautious about contacting a disease. Some of the diseases are fatal and very hazardous to the fetus, while some only have minor effects on the fetus. Many of the diseases contacted by pregnant mothers are sexually contacted diseases. Some examples of these diseases are Aids, and Gonorrhea. There are also other non-related diseases such as, Rubella, and Toxoplasmolisis and, which can affect the fetus.   Ã‚  Ã‚  Ã‚  Ã‚  Toxoplasmolisis is a bacterial infection. This is a parasitic disease that can effect the fetus, by causing growth retardation. Another harmful disease that can affect the fetus is Rubella or otherwise called German Measles. Pregnant woman that have Rubella during the first trimester can effect the fetus and cause a syndrome of birth defects called congenital rubella syndrome. This can cause deafness, cataracts, congenital heart disease, and mental retardation. In conclusion, pregnant women should try to avoid all substances that can be potentially harmful to the fetus within them.

Golf and Gatorade

Kyle Qualizza English 104 2/8/10 Gatorade One of the most dominating keys in today’s business world can easily be seen through the Gatorade Company. Their products have become extremely popular to the world, keeping their competition in the dust. Ordinary businesses struggle to retain their name on the board with this eminent company in the way, and for obvious reasons: excellent advertisement. Forty-five years have passed since the creation of this ultimate athletic drink, and Gatorade still continues to flourish. The product itself has a legendary story behind it. Many say that the University of Florida first noticed that all of their athletes could not perform to their highest skill level due to dehydration. Both professors and coaches decided to come together and find a solution to this problem. After multiple trial and error labs were performed, they finally broke through with an unbelievable item. They found something that would do more than just replenish fluids. It supplied the body with a plentiful amount of electrolytes, a task that water cannot complete (Gatorade History). With electrolytes, this beverage provided the Florida Gator football players with both energy and awareness to perform at their peak. This break-through proves to be one of the largest in sports technology today. Now that they came up with a product, the next most important topic to discuss was advertisement. They needed to know exactly how to market this product. When Gatorade first came out, the advertisements displayed to its viewers how the efficiency level rises when you use their particular item for consumption. One of the keys to effectively advertising can be seen through repetition. Gatorade utilizes this tool through the three â€Å"R’s†: rehydrate, replenish, and refuel that marks each bottle (Gatorade). Now that Gatorade’s popularity began to rise, they wanted to expand their product across the world. The company started casting commercials with professional athletes who drank their product. This allowed the fans to build a connection with their favorite professional players. This approach proved to be extremely successful. People believe that if they drink Gatorade, that they are more like this socially accepted superstar. Not to mention, people gain a personal type of self-confidence that they too will dominant a sport if they drink like the professionals. Recent commercials involving Tiger Woods, Muhammad Ali, Michael Jordan, and Michael Phelps reinforced this style of advertisement. However, by advertising certain people, expectations have to be met or sales will decrease. The best example for this circumstance happened about a month ago. Tiger Woods, golf legend, had his own style of Gatorade made specifically for him. Woods always took on this picture-perfect image as the best golfer and great role model, always supported by his loving wife and family. Gatorade saw this as an opportunity to make a great deal of money by advertising his name and face on their product. At first, the athletic drink was a huge hit. He improved his golf swing and began winning every tournament he entered, leaving sales at an all time high. Gatorade continued to sell this beverage because of his high performance, until he slipped up. Everything was based on his performance on the golf course until he finally slipped up. What people didn’t see was his at-home life. Woods raced out of his house in his SUV and crashed into a tree. At first, many believed he fell asleep behind the wheel. However, after digging deeper, the police discovered Woods actually had been running from his wife, Elin, in order to be with other women. Tiger cheated on his wife with nine other women. This disturbing news came to the public, leaving them shocked and full of questions. His perfect image crumbled. Gatorade no longer wanted to use Tiger in their advertisement because of his tainted image. The Tiger Woods series took on an extreme blow. Not only did the sales drop astronomically, but the company itself faced the condescending public’s eye because they once supported him. The Gatorade Company had no other option but to discontinue the Tiger Woods series. (Original bottle) Also, another factor to consider is the design of the bottle. In 1985, the beverage’s marketing looked extremely bland. There was no vibrancy to the product which did not catch the buyer’s eye. The Gatorade Company took notice. As the product continued to become more advanced, so did the advertising. Within the forty -five years, Gatorade has changed their image significantly. Their newest of bottles being decorated with extremely bright, bold colors and features. The label of the product now â€Å"pops† to the buyers. Furthermore, there are inspirational sayings along the side of the drink. In addition, the color of the actual fluid is different with every type of flavor. All together, the advertising makes for a very balanced and animated item. In today’s society everything is now viewed on health and body image. Gatorade has taken their product to the next level by lowering the calorie per bottle and allowing anyone on any diet to consume their beverage. It is the revolutionized way of the food market. All in all, the advertising action of Gatorade has played a huge role in their production. Without the color balance or vibrancy of the label the product wouldn’t be noticed. And, without the inspirational commercials, the drink wouldn’t be as seen as such a highly marked item. However, since the Gatorade Company has taken time to fully understand this side of marketing, their results are booming. Work Cited Decision News Media SAS, â€Å"Gatorade to expand advertising†. Ethical Naturals, Inc.. 2/8/10 . * Gatorade, â€Å"Gatorade History†. Pepsi. 2/8/10 . * Hein, Kenneth. â€Å"How Powerade Downed Gatorade in Court†. Adweek 8/6/09: 1-2 * . * Neilsen, â€Å"Gatorade†. Marketwire 12/28/08: 1-3. * Robinson, Allen. â€Å"Gatorade Analysis†. Gatorade . 2/8/10 .

The Gilded Age Essays

The Gilded Age Essays The Gilded Age Essay The Gilded Age Essay The changes that occurred in the Gilded Age led to shaping American into the superpower and well respected international country that it is recognized as today.The most important changes were the discovery of uses of copper, the assembly line production technique and the completion of thefirst transcontinental railroad. The uses of copper that were introduced during the Gilded Age allowed the development of necessities of life as we know it in the United States today.Because of its ability to transmit electricity and sound, it is used in telephone and telegraph systems and electric lighting technologies that were developed and introduced during the Gilded Age.It is almost impossible to imagine what our present day lives would be like without telephones, computers and other electronic devices that evolved from the inventions that developed from the discovery of uses of copper during this great period. Henry Fords use of the assembly line in manufacturing thefirst cars in large numbers would survive and evolve to being one of the most efficient techniques of manufacturing otherwise complex and time-consuming products.The assembly line, which is still in use in many factories today, would cut the time of production and would also cut down the skills necessary to build and manufacture products.Before the assembly line, for example, a product would be crafted by a skilled person who possessed the knowledge of making the product.It would take a long time to manufacture because the manufacturing would be done alone or by a few workers.The assembly line would have a line of workers who would do just one function of the manufacturing process.For example, one worker would only put on a tire and thats what that one worker would do all day long.The assembly line would, in turn, require only laborers, instead of skilled workers, to be used. The Gilded Age Essays The Gilded Age Essay The Gilded Age Essay The Gilded Age – Immigration Urbanization Immigration and Urbanization during the Gilded Age were without a doubt a major issue. Many of the political leaders were Immigrants themselves when they started from the bottom. The controversy with them is whether or not they held on to their roots. Urbanization during the Gilded age had a horrible impact for the lower class. Their living environments were beyond unpleasant. Having open sewers also created diseases and contamination. The amount of poverty during this time was very high. The Urbanization of cities separated the classes causing an even bigger mess. The rich and poor no longer lived in the same areas. Instead they each had their own suburbs. (B) Mass amounts off people were homeless, crime rates grew at a fast pace, and children were left starving. All these problems happened because of the urbanization. While the poor were living miserable lives, the rich had all they could ask for living the good life. (D) The Streets were also a very filthy place in any weather condition. When it rained it turned into slimy conditions. When it didn’t rain, the streets were full of dust. The sprinkling in the summer made the dust into mud and then that mud was turned into dust by the winds. No matter what time it was always an unpleasant setting. Sewers were clogged by the grease that came from the wagon axles, pavements couldn’t even be viewed because of the mass amounts of dust. The open sewers filled the air with an unpleasant smell on every land. Once the citizens were tired of it all the voters soon influenced their political leaders to do something about it. O) We’ve seen these types of influences by the voters in the present day as well. The pros of living in a democracy is that with the will power of the people things can be changed for the better. Religion was also a big craze during this time. Reverends during this time focused on converting citizens to Christ’s Religion. They came up with a belief in religious remedies. These remedies were said to purify a man’s whole be ing. They swore they had converted many foul men and women by sanctifying them. They claimed that by doing this, it would free them from committing any social sins. Desires for drinking, anger, pride, and love were also â€Å"removed† and healed by the blood of Christ. (K) These different types of religions were also a reason as to why different groups were separated. Immigration during this time was good for those who employed. Not so good for those who were employed by them. When big amounts immigrants arrived at one time, those in the industry lowered the wages knowing that the new immigrants would work for any salary. Long hours and very little pay most likely exhausted the workers. Conditions were not the best even though the companies claimed they were. Q) These problems are still slightly seen today. Immigrants are still being paid whatever the employers want and it’s obviously not fair at all. It is such a shame that there is still no solution to this problem. Cultural differences also separated many couples. They might have started loving each other while in one of their countries and eventually gotten engaged. The opinion s of others could also have caused these separations. The fact that couples from two different places could have been the cause of the very judging opinions of others. Those opinions from others could also have created the same thoughts about their partners. (V) The knowledge that some of the people who were joined could have benefited the governments but because of the judgment it became otherwise. All of these factors contributed the bad times during the gilded age. We still see many of those problems in the present day. It makes us think about the different options that we have in order to change these repeated troubles. It is up to the young generation to think these things through. With many contributing great thinking minds anything can be solved

TRAVELCOMFORT BUSINESS PLAN

TRAVELCOMFORT BUSINESS PLAN Executive Summary TravelComfort UK, Incorporated is a start-up travel agency that specializes in small and escorted luxury touring packages for its selective clients.Advertising We will write a custom essay sample on Travelcomfort business plan specifically for you for only $16.05 $11/page Learn More The agency is strategically located in Hill Gate Notting, London- to better serve its customers across the UK. This location has of late experienced rapid growth in the number of discriminating or selective luxury tour clients. TravelComfort is a partnership between 4 experienced travel scholars named as Josh Foster, Rochelle Night, Mike Manning and Joshua Awozele. The first 2, other than sitting on the board are also the company’s Chief Executive and Operations Manager respectively. The last 2 do not have additional managerial roles. The first 2 have had extensive training in travel business, especially in sales and marketing to oversee the operations of this new venture. Their knowledge will thus be useful in this starting period. Other than the 2 managerial staff, and the additional 2 board members, the company intends to use an independent sales force of 6 individuals to keep its overhead expenses low hence increasing its sales returns. The owners feel that this will be the surest way of maintaining profitability and its subsequent expansion in this highly competitive travel service industry.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, the company will make use of the 4 marketing mix to market itself to its customers as well as establishing best relationships with agent travel firms. More so, to ensure that it achieves its profitability and expansion outcomes, the management intends to source for a long-term loan of UK pounds 60,000 from Standard Chartered Bank to finance its required start-up capital of appro ximately  £120,000. The company is characterized by a strong commitment to customer value, service and specialized luxury tour needs; characteristics that set it apart from other UK travel agencies thus constituting its best attractions and unique selling points. Market Research of the UK travel industry A research article by Tassiopoulos highlighted that though there had been a major trend towards responsible and ethical consumptions across UK’s consumer markets, the demand for services in the UK travel industry had risen to match those in other sectors, with tourism given as an example.1 This increase has also coincided with increases in consumer expectations across the country. To expound on this, this plan went ahead to stress that in each holiday, a significant and a growing number of travellers in the UK were looking for better and high quality products. As such, the experiences provided by tour and travel firms should be able to enable the traveller’s access à ¢â‚¬Ëœreal’ living cultures within or without their nations. Nonetheless, previous researches highlighted that though UK travellers had accustomed themselves to taking shorter trips in most cases, at the same time, they expected to derive more value from such short trips.2Advertising We will write a custom essay sample on Travelcomfort business plan specifically for you for only $16.05 $11/page Learn More A scholarly study by Pfister and Tierney summarized the above notions by arguing that nowadays, holidays spender’s across the UK preferred ‘real’ holidays that were characterized with a lot of authenticity.3 These expectations contradicted the scenarios dating 10 years back in this same country. Supporting the above frameworks, Page and Connell combined their findings to assert that in the UK, there has emerged a growing interest in the pursuit of more adventurous forms of travel agencies.4 For instance, the demand for the market has of lately shifted to those agencies that offer specialized travel and tour services such as land based expeditions of the nature of the Graham Land as well as skiing activities. On the other hand, drawing inferences from the Independent on Sundays, the authors of this plan established that the recent economic recession has been a blessing to the UK tour travel industry. This is for the reason that the ever increasing economic recession has increased costs of overseas holidays by a high of 10%- 7% more than domestic holidays.5 This in return has meant that more Britons have preferred to spend their holidays in their country as a budgetary precaution. TravelComfort will strategically position itself to maximise on this great opportunity. To add, Hogson went ahead to review statistics that also revealed that the travel and tourism industries across the UK had for years pursued profits within flexible, unrestricted and fast-moving environments.6 This, according to Robinson had led to most travel agencies failing to establish monitoring systems and formal objectives. They instead chose to seize each opportunity as it came their way without considering its long term effect.7Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To address this, TravelComfort has established and stated its mission statements. This will in turn assist it to achieve its outcomes since the mission statements will be used as statements of guidance and reference. Specific Target Market The stiff competition in the UK tour and travel industry has created the impetus to clearly understand the specific and the ever changing needs of the differentiated customer groups.8 TravelComfort has studied the market and identified UK citizens especially the retired or working couples who would like to go for adventure as constituting its key target market. Other than those, the company will emphasis on corporate travellers (business conference travellers) and any other travellers from any part of the world. Unique Selling Points These were comprised by the following brief features, concepts and benefits that our clients were happy to associate with our branding. In line with the above, TravelComfort has positioned itself to cater for speciali zed clientele group in the UK. As such, the company will offer small-group, budgetary and luxury modes of adventure travel. These will mainly target UK clients with a small global market presence also targeted in the plan. TravelComfort seeks to have a competitive advantage over its rivals by small but more exclusive packaged tours. These will enable our few clients to receive immediate personal or special attention from our travel hosts. As we expand, we intend to cultivate this niche of one-on-one contact to catch and retain on all our potential clients. The company will also provide accurate, first-hand and instant information concerning all its services to its customers. This can be achieved through mass-messaging or emailing service to registered clients. Market size/growth trends According to the statistics by the UK Office for National Statistics, the financial year ending February 2011 saw a total of 84.6 million travellers visit or depart from UK (visitors to UK were 29.6 m illion while visits abroad by the region’s citizens was 55.0 million).9 This number of travellers a combined drop of 6% compared to the previous year. The reason cited for the drop in the number of visitors was the bad weather. Table 1 showing the number of visitors entering or leaving the UK (Souce: UK Office for National Statistics, 2011). Despite the reduction in the number of travellers, the projected market growth for the UK travel industry stands at 10%. Of the total market size, TravelComfort aims to garner at least 5% of the market by the end of second year of operation. Competitive Environment At present, competition has been intense in the retail travel agency industry in Europe.10 As such TravelComfort will face stiff competition from both external and internal travel agencies. In the case of internal competitors, the company will compete with Thomson Travel Group-UK’s largest tour operator and Going Places-UK’s second largest travel agency.11 Other than the two, internal competitors will also include online travel agencies such as eDreams, Ebookers, Expedia, Iglue, LastMinute and Key2Holidays amongst others. External competitors will comprise of CN Travel Touristic Group- Germany’s largest travel agency and TravelPlanners from USA amongst others. Of late, the UK travel industry has been characterised by constant fluctuations both in service quality and sum of service providers.12 We intend to capitalize on this and broaden our market share. The competitive edge of our company will see us attract and retain customers through provision of up-to-date and accurate information. The company will also offer competitive discounted prices to win on repetitive customers. More so, the company will make use of IT and avail online tickets to its clients. To achieve on the above, the company will rely on the efforts of its experienced founders and personnel. These have great experience in luxury retailing, offering travel, achieving high-net-worth and offering and providing personalized services. Company Description TravelComfort is a full-service travel agency offering full-line travel planning for all its customers. The agency links all business, recreational and adventure travellers with travelling and accommodation firms. As was earlier highlighted, this agency is a partnership between Josh Foster, Rochelle Night, Mike Manning, and Joshua Awozele-who cofounded the agency in January of 2012. The company is located at Office Complex, Nottingham Hill Gate- London. The objectives of the company are as follows: To achieve a profitable status within the first year To garner a 5% market share within the first 2 years To increase its workforce to 20 by the second year (January 2012) and appoint a full-time Business Manager to enhance sales operations Expand the company’s corporate sales by  £ 85,000 each month. This is to happen by the 6 month of the agency’s operation. Services provided The compa ny will provide primary travel services that include, but unlimited to, hotel arrangements, bus and airline ticketing, car rental arrangements, conference planning, charter and tour services, student or employee-tour services and vacation packages. If these services are sold online, the agency will attain a sales margin of 10%. However, this is expected to rise to 15% if they are sold through agents. Marketing Plans/Strategies The company will make use of the four aspects of marketing mix to sell its services to its customers. These are: Pricing strategies The company will offer competitive rates to make its services affordable to all classes of people. In addition, the company will offer a 10% discount to the second ticket purchased by the same consumer. This will attract repetitive consumers to the agency thus increasing its market share. Promotion/Advertising strategies These will focus on the following: Buying ‘space’ in the UK daily newspapers for promotional adve rts on the agency’s services Creating a website where clients will be able search and review their services. The site will then allow them to make online reservations. This site will also be hyper-linked to social networking sites and other travel sites Distributing brochures or posters to strategic places to sell company services Product/ Service strategies The company has already achieved this strategy by incorporating a variety of services within service line. Distribution strategies The company intends to distribute some of its operations for instance, by using agents to market its services. Operational plans TravelComfort will ‘purchase’ its services from the above listed service companies using the following procedure: The company’s Operation’s Manager (Mr Night) will be tasked with negotiating with service industries on the awarding of service agency contacts. In this case, the agency will target to be awarded a commission of 10% on each tic ket (in this case service) sold. The company will then strive to sell more to improve on its profitability. The company intends to sell its services by using its other six sales-representative employees. These employees will improve service efforts by delivering tickets and making telephone follow-ups on their return. These will garner repeat sales and businesses. Besides their coordination, the 2 partners will perform initial sales management until the hiring of the Business Development Manager. Sales forecast The company targets to have sold services worth  £2,516,430 by end of 2012 and  £4, 50,100 by end of 2013 and 8,000,000 in the third year of 2014. This plan is based on the service arrangements to be increased between the agency and its partners. The following table 2 summarises the sales, gross and net profit’s highlights. The values are all in ‘0000 TravelComforts Projected Highlights Sales G/P margin Net Profit Margin Yr 1  £250  £80  £15 Y ear2  £450  £125  £45 Yr 3  £800  £225  £12 To achieve the forecasted sales above, the following sales programs are to be implemented: Issuing sales awards to those sales representatives who will be the top four in terms of highest grossing sales Issuing awards to employees who excel in delivering exemplary tour services to Travel comfort clients. This will create a scenario of retaining and attracting clients hence increasing the sales. The firm intends to implement e-commerce by allowing on-site ticket sales and registration through its Computerised Reservation System. This will ease the process of acquiring or accessing the firm’s services hence increasing the number of discriminative clients. Related to the above, the management intends to position customer care agents in its London office to carry out the role of selling tickets through the phone mode. The firm’s marketing and ticketing services are also to be re-distributed across key attraction points (a scenario commonly called sales retailing) across London to win on the potential passers-by who can top up as its customers. For instance, off-site sales are to be carried out at hired sites. For instance, the management plans to engage stadium managers across the UK to catch on the increased spectator audience. This is so because the management carried an earlier research that proved that spectators in the VIP ticketing category were likely to form a special group for the specialized tour services across London. Break-even analysis The levels of sales need to service all personal requirements and costs will be calculated as follows: Sales (required to break even) =  £ (Business Survival Budget/Drawings + Overheads/Operating Expenses) Sales=  £300,000 +  £400,000=  £700,000 TravelComfort’s Monthly Break-even points Figure1 depicting the break-even analysis From the above figure, it is projected the company will break even half-way through the third month. At this time, the company will have required to have sold an estimated â‚ ¬ 700,000 meet its personal requirements (drawings) and all its costs comfortably. Key Personnel Mr. Josh Foster- Company’s Chief Executive Mr. Foster is one of the co-founders of the agency. Having graduated with a distinction in Business Management, Sales and Marketing, he will spearhead the company’s growth. His strength to multi-task across dynamic environments will see him represent the agency at key stakeholder conferences. He will also spearhead the agency’s expansion module. Mr. Rochelle Night-Operations Manager Mr. Night will coordinate all agency operations. His leadership skills will ensure that a link exists between the sales representatives and the customers. He intends to maximise on his supervisory role at Easyjet Travel Agency to implement his new duties. Other than the two above, the following also topped up as Travel Comfort’s board members: Critical risks of the venture The following risks were identified as potential risks associated with this venture. Emerging travel agency businesses that were likely to cause stiff competition. The financial crisis that was likely to cause shifts in consumer demands (consumers were likely to reduce on their leisure expenditures). The company was likely to lose contact with some of foreign customers. Contingency planning The following measures will be implemented to safeguard the performance of the venture if sales reduce by more than 5% as projected. The management will carry out reviews to determine if the forecasts were realistic. If they were not, new estimates will be forecasted based on the sales statistics at hand. In this case, the last trading period’s actual results will be projected for achievable targets to be determined. If the forecasts were real, the management will review its budget to obtain a realistic one. In this case, the management will determine the expenses to be r educed and the margins to e improved. In this case the pro-forma revenues will be decreased by a realistic percentage based on the conditions facing the company. Having implemented the above, the company will carry out the following actions to improve on its performance: Carry out an aggressive promotion to increase its service awareness. Establish reward schemes for its sales team to motivate them in reaching more consumers. For instance, by rewarding employees who surpass a weekly target of  £ 20,000 with a 15% commission Likewise, the company willl try to re-negotiate its contracts with its partners. In this case, the management will point out the difficulties facing the travel agency and request a re-view of the engagements on mutual basis. Offering/ Funding The following table summarized the company’s start-up summary Item(s) Description Total amount Expenses Office supplies, rent, consultant’s fees, utilities, insurance, internet charges, website creation charges, communication bill etc  £80,000 Assets Furniture, cash, computers etc  £ 120,000 Owners’ Contributions Primarily cash  £ 150,000 Loans/ Borrowing From Standard Chartered Bank  £ 200,000 Total start-up funding  £ 550,000 Financial Plan Profit Loss Account The following is the profit and Loss account (projected for the first three years). Note: All figures are in  £. Year1 Year 2 Year 3 Sales (Direct and Indirect) 2,516,430 4,110, 345 5, 815,100 Less cost of sales 1, 910, 000 3, 515, 650 4, 910, 000 Gross profit 606,430 594,695 905, 100 Less Expenses 450,130 480,520 520,000 Pre-tax net income 156, 300 114,175 385, 100 Taxes Paid 18,900 11, 600 41, 200 Net income 137,400 102,575 343,900 Pro-forma Balance Sheet The following balance sheet has also been projected for the first three years. Balance Sheet (projected for the 1st three years) Note: All figures are in  £. Year 1 Year 2 Year 3 Total Current Assets 450,000 4 20, 500 455, 100 Total Long-term Assets 150,000 214,000 139, 900 Total Assets 600,000 634,100 595,000 Current liabilities 250,000 242, 100 245,000 Long-term liabilities 200,000 112,000 0 Total Liabilities 450,000 354, 100 245,000 Total Capital 150,000 280,000 350,000 Total Capital and Liabilities 600,000 634,100 595,000 Reference List Doganis, R, Flying off course: the economics of international airlines, 3rd edition, Routledge, Newyork, 2002. Hogson, A, The travel and tourism industry: strategies for the future, CABI Publisher, Oxford, 1987. Horne, S J, Swarbrooke, Leisure marketing: a global perspective, Butterworth-Heinemann, UK, 2005. Independent on Sundays, Recession ‘is good news for UK travel industry’, 2008. Web. Needham, A, Business for higher awards, Heinemann, UK, 1999. Evans, N, Strategic management for travel and tourism, Butterworth-Heinemann, UK. Page, S Connell, J, Tourism: A modern synthesis, 2nd edn., PublisherCengage Learning EMEA, Stamford, 2006. Pfister, R Tierney, P, Recreation, event, and tourism businesses: start-up and sustainable operations, Human Kinetics, Leeds, UK, 2008. Plunkett, J W, Plunketts airline, hotel travel industry Almanac 2007: Airline, hotel travel industry market research, statistics, trends leading companies, Plunkett Research, Ltd., Texas, 2006. Robinson, P, Operations Management in the Travel Industry, CABI, Oxford, 2009. Tassiopoulos, D, New tourism ventures: an entrepreneurial and managerial approach, Juta and Company Ltd, Cape Town, South Africa, 2009. UK Office for National Statistics, Travel and tourism: Overseas visits still subdued, 2011, retrieved https://www.ons.gov.uk/. Footnotes 1 D Tassiopoulos, New tourism ventures: an entrepreneurial and managerial approach, Juta and Company Ltd, Cape Town, South Africa, 2009, p.309. 2 J W Plunkett, Plunketts airline, hotel travel industry Almanac 2007: Airline, hotel travel industry market research, statistics, trends leading co mpanies, Plunkett Research, Ltd., Texas, 2006, p.62. 3 R Pfister, P Tierney, Recreation, event, and tourism businesses: start-up and sustainable operations, Human Kinetics, Leeds, UK, 2008. 4 S Page J Connell, Tourism: A modern synthesis, 2nd edn., Cengage Learning EMEA, Stamford, 2006, p.81. 5 Independent on Sundays, Recession ‘is good news for UK travel industry’, 2008. 6 A Hogson, The travel and tourism industry: strategies for the future, CABI Publisher, Oxford, 1987. 7 P Robinson, Operations management in the travel Industry, CABI, Oxford, 2009, p. 254. 8 A Needham, Business for higher awards, Heinemann, UK, 1999, p.19. 9 UK Office for National Statistics, Travel and tourism: Overseas visits still subdued, 2011. 10 S, Horne J, Swarbrooke, Leisure marketing: a global perspective, Butterworth-Heinemann, UK, 2005, p. 233. 11 R Doganis, Flying off course: the economics of international airlines, 3rd edition, Routledge, Newyork, 2002, p.159. 12 N Evans, Strategic man agement for travel and tourism, Butterworth-Heinemann, UK, pp. 172-177.

Reproduction problems Essay Example | Topics and Well Written Essays - 1000 words

Reproduction problems - Essay Example In the case of this patient the deficiency of 21 Hydroxylase led to the over production of androgen in the adrenal gland, which caused virilence in the patient. The exact pathophysiology of this disease will be explained in detail in the following section. 21Hydroxylase is specifically located in the endoplasmic reticulum of the zona fasciculate of the adrenal gland. It main function is the catalysis of 17 hydroxyprogesterone to a compound known as 11 deoxycortisol utilizing the glucocorticoid mechanism (Nieschlang et al., 42-55).The pathway begins with pregnenolone and ends with cortisol. It also acts as a catalyst in the pathway of progesterone to 11 deoxycortisteronne. Therefore, the deficiency of this enzyme affects both the glucocorticoid and mineralocorticoid pathways. The alsom leads to the hyperplasia of the adrenal cortex and elevates the level of ACTH (Nieschlang et al., 42-55). Since the catalytic step of the reactions is inhibited, there is an accumulation of 17 hydroxypr egnenolone and progesterone in the adrenal cortex. The level of 17 hydroxypregnenolone is elevated by approximately 500 times. 17 hydroxypregnenolone is utilized in the synthesis of androstenedione, DHEA and testosterone therefore excessive accumulation of this steroid hormone has led to the ambiguous external genitalia. The ovaries inside the patient are normal and the fallopian tubes, uterus and upper vagina are also normal due to the fact that they are not exposed to testicular antimullerian hormone. The elevated levels of testosterone lead to the enlargement of phallus. The patient has stage 1 virilization due to the significantly enlarged clitoris (Nieschlang et al., 42-55). The therapeutic approach towards congenital 21 hydroxylase deficiency is complicated and requires long term care and management. The patient should be admitted to the pediatric endocrine clinic. The management approaches require the following issues to be addressed and these include stress coverage, parenta l education and crisis prevention, monitoring and initiating hormonal replacement, optimizing the growth of the patient, reconstructive surgery of the external genetalia and optimizing the suppression of androgens and the future fertility of these infants. The hormonal replacement in newborns with CAH is to protect them from developing insufficiency of the adrenal gland and to also stomp the enhanced production of androgens. The hormonal replacement involves the administration of glucocorticoids which act as a substitute of cortisol thereby reducing the excessive amount of ACTH production. The parents of the child should also be educated on the nature of treatment as the administration of glucocorticoids is independent of the health condition of the patient and stopping administration may lead to death by adrenal crisis. The doses should never be missed. Case 2 The patient had 5 alpha reductase deficiency which is an autosomal recessive intersex disorder which occurs as a result of genetic mutation. This leads to the deficiency in the 5 alpha reductase type II gene (Costanzo, 10-20).The reactions that are catalyzed by 5 alpha reductase deficiency lead to the production of testosterone, therefore this process is inhibited. This enzyme is also responsible for the conversion of testosterone to DHT. The enzyme is expressed in the external genitalia in the early gestational period and is an important influence on the physiological development of male external

Management Interview Research Paper Example | Topics and Well Written Essays - 1000 words

Management Interview - Research Paper Example Lloyd responded that management, according to him, is about administering the day to day functioning of the firm. This might include developing newer business plans, preparing budgets, and observing day to day functions. One the other hand, he believes that leadership means to guide in a particular direction. In other words, according to him, leadership is the relationship that the leader develops with the followers in order to energize them to take up the required changes. In order to make his statements more digestible, Mr. Lloyd offered an explanation. According to him, if his subordinates follow his orders because they have to do so according to the company rules, he is just a manger. On the other hand, if his subordinates are eager to hear to him and to follow him, or if he can bring in a change in his organization without the support of an order from the above, he is a leader. Similarly, Mr. Mark was of the opinion that subordinates follow leaders out of emotions. He says a lea der invokes various emotions in employees ranging from hope, fear, respect, and happiness and so on. According to him, while managers rule out of regulations, leaders rule out of aesthetic sense developed in subordinates. He pointed out the difference between his managerial and leadership roles. As a manger, there is planning, budgeting, evaluating, and facilitating functions. At the same time, as a leader, he identifies talents in various employees, utilize various ways of motivation including rewards, reason, and relationships, resorts to coaching to ensure that the employees remain motivated and convinced, and finally build trust so that implementation of various strategies are met with less criticism and doubt. When Mr. Mark was asked as to what are certain similarities between both, he was able to identify certain important similarities between them. The first one is that both management and leadership aim to achieve certain goals. According to him, the second similarity can be found in the fact that both management and leadership require subordinates to achieve the goals by motivating employees. The last point he could identify was that both leadership and management are ways to link the top management and subordinates. Then the question turned towards the management and leadership style Mr. Lloyd has adopted in his organization. It was surprising to note here that he believed in a combination of autocratic and paternalistic leadership styles. He pointed out the fact that though democratic approach can be much better in an organization where the manager would be able to discuss and decide the future course of action, in such a multinational organization which is highly centralized in nature where all the decisions come from the above, he does not have much room for practicing democratic way of leadership. In such cases, manager only acts as a supervisor to see that the changes are implemented, and there is no provision to discuss with the employees and t o get their opinions on the implementation. When I asked the question if he could not adopt bureaucratic approach instead, his reply was that this could make his position vulnerable as there is the chance of the staff challenging his authority. My next question was regarding certain organization development interventions Mr. Mark uses as a part of his OD role. The response was that he has incorporated survey feedback, sensitivity training, team building, and management objectives as ways of