Investigation of factors affecting the adoption of mobile shopping Essay

Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation) - Essay Example The chapter is organized into six sections. In section 2.2, the definition, enabling technologies and current development of mobile shopping is briefly reviewed. The Technology adoption theories and research on factors influencing online shopping and mobile shopping adoption of consumers are described and discussed in detail in section 2.3, 2.4 and 2.5. The gaps in the previous literature are identified in section 2.6. A preliminary conceptual model for this study is developed in section 2.7 with the associated hypotheses developed based on supporting literature to be further tested in the current research. Finally, conclusions are presented in section 2.8. 2.2 Overview of Mobile Shopping With the integration of web browser functionality in mobile telephones, the benefits of virtual storefronts have become inevitable for consumers. With the development of the mobile Internet since the use of 3G networks, despite its high expectations, mobile shopping has not received an extremely fav orable response from the market so far. Only those digital products like ring tones and mobile application are popular. The transaction activity of real products still failed to attract the customer's attention. 2.2.1 Definition There are different definitions of what is mobile shopping. The simplest definition of mobile shopping is the purchase of product at mobile site or portal through the mobile network. A more broaden the definition of mobile shopping is the usage of wireless Internet service for shopping and purchasing by the consumers through their cell phones (Ko et al. 2009). Varshney and Vetter (2002) classified cellular business applications in eleven categories, based on the mobile characteristics. The categories are wireless data centers, mobile inventory management, proactive services management, mobile entrainment and gaming services, wireless re-engineering, mobile offices, mobile public sale and reverse sale, mobile distance education, mobile advertising, mobile sho pping, and mobile financial applications. This classification is based on the traditional view that shopping is viewed as a multi stage process instead of the single payment action at the cashier counter. The buying cycle comprises the shopping approaches and policies of end users. This also explains the reason behind the searching objectives by means of the internet can be a precursor of e-shopping. It has been identified that end-users set criteria and action plans for shopping so that to execute composite shopping behaviors (Darden & Dorsch, 1990). As per Funk, â€Å"early mobile shopping was driven by sales in packaged music and videos and fashion, where the latter includes clothing, jewelry, cosmetics, accessories, furniture, and health-related products† (Funk, 2007). Improvements along mobile technologies accelerate the physical dependency over the virtual side. Nowadays, traditional retailers also think in a multichannel way because their customers are cross-channel. A s per dealers, current attractive, potential, advanced and congregated cellular products are diminishing the positions that split shopping channels. Mobile shopping is being integrated into the in-store shopping experience. Mobiles can be used not only to check product features including competitive offers, but also to take suggestions from friends to make a better and confident decision. Innovative retailers have been taking advantage of m-commerce to pledge the benefits of in-store and online store, with competencies including barcode scan for cellular analysis as well as for cost evaluation, along with in-store cellular vouchers (Westenberg anzd Bethlahmy, 2009). Cisco IBSG Connected Life Market Watch research illustrates, nearly seventy percent of users

The Ship that Never Reaches Shore Essay Example for Free

The Ship that Never Reaches Shore Essay â€Å"Ships at a distance have every man’s wish on board. For some they come in with the tide. For others they sail forever on the horizon, never out of sight, never landing until the Watcher turns his eyes away in resignation, his dreams mocked to death by Time† (Hurston). Men long for things they do not have. Some men get what they long for. Other men never get what they long for. What they dream of having is clear to them, but never attainable. They know that their dreams are unattainable, but still watch the ships that never reach the shore. In F. Scott Fitzgerald’s novel, The Great Gatsby, the American Dream is unattainable due to Gatsby’s lack of morality. Additionally, in John Steinbeck’s novel, Of Mice and Men, the American Dream is unattainable due to Lennie and Georges’ lack of faith. Furthermore, in the movi, A Raisin in the Sun, the American Dream is unattainable due to the families lack of financial security. Lastly, in Arthur Miller’s play, Death of a Salesman, the American Dream is unattainable due to Willy’s lack of follow through. Overall, these American literature authors show their readers that the American Dream is not attainable to all people. In the first place, in Fitzgerald’s novel, The Great Gatsby, the American Dream is unattainable due to Gatsby’s lack of morality. Gatsby achieves his wealth through criminal activity, which he does to gain wealth for Daisy. Additionally, Gatsby tried to steal Tom’s wife, Daisy, away from him. Not only did Gatsby fail to get the woman of his dreams, but Tom blamed the killing of Wilson’s wife on Gatsby, which resulted in Gatsby’s death. Lastly, he is prepared to take the blame for Daisy driving the car and killing Myrtle. â€Å"Of course I’ll say I was driving† (Fitzgerald 143), he says. This can be seen as a heroic action, but he shows his dishonestly in a legal situation. The love and protection he had over Daisy cost him his life, and the end to pursuing his American Dream. At the end, his dedication to the achievement of wealth which he pursued throughout his life failed because he denied his true roots and his true self. In addition, in Steinbeck’s novel, Of Mice and Men, the American Dream is not attainable due to Lennie and Georges’ lack of faith. The ranch is full of men who had abandoned their dreams, and spent their pay on temporary pleasure. For example, George blows all the money they had been saving for their ranch to stay all night in cat houses. He lost faith in his dreams right when things slowly started to take a downfall, and as the other men, he turned to temporary pleasure. In addition, Lennie had lost faith in himself when he says, â€Å"Now I won’t get to tend the rabbits† (Steinbeck 85). Lennie thought George was going to be disappointed in him after he found out that he had killed Curley’s wife and the pup. Lennie made a run for it because he lost control, and was disappointed in himself, and was afraid of George’s reaction. Lastly, George had his doubts about getting his own ranch; he knew from the beginning he was not going to achieve it because of Lennie’s illness, and that he had always known in the back of his head that Curley’s wife was going to cause trouble with Lennie, and mess things up. Furthermore, in the movie, A Raisin in the Sun, the American Dream is not attainable due to the family’s lack of financial security. Walter received the money he wanted for his liquor business from his mother; he then gave the money to his â€Å"business partners† to help him get his liquor license and without realizing it, and they had betrayed him. His dream was then deferred. In addition, Ruth’s dream was unattainable because she wanted to be wealthy and have a fine family. When Walter lost the money, she also lost her dream. Lastly, Beneatha’s dream of becoming a doctor was crushed when she found out Walter did not put any money in the bank for her medical school. â€Å"All the talk about dreams and sunlight that goes on in this house, its all dead now (Raisin), Beneatha said when she gave up hope in her dream of becoming a doctor. Lastly, in Miller’s play, Death of a Salesman, the American Dream is not attainable due to Willy’s lack of follow through. â€Å"You can’t raise a carrot in the backyard† (Miller 17), says Willy. His spacious dream house becomes surrounded with new apartments being built around it. The hope of his dream house fades away and the hopes it once stood for. In addition, Willy spent his whole life trying to convince himself and the people around him that he was popular and successful, but when he had died, he didn’t not achieve his illusions because no one showed up to his funeral. Lastly, Willy hopes for a family who has the ability to obtain wealth. He then takes his own life because he believes that his family will be financially secure if he was dead. He hopes for twenty thousand dollars from the insurance policy, but his son Biff does not receive the money because suicide was not covered in the policy. Willy’s lack of follow through had a huge impact on his dreams. In conclusion, these American literature authors show their readers that the American Dream is not attainable to all people. In F. Scott Fitzgerald’s novel, The Great Gatsby, the American Dream is unattainable due to Gatsby’s lack of morality. Additionally, in John Steinbeck’s novel, Of Mice and Men, the American Dream is unattainable due to Lennie and Georges’ lack of faith. Furthermore, the movie, A Raisin in the Sun, the American Dream is unattainable due to the family’s lack of financial security. Lastly, in Arthur Miller’s play, Death of a Salesman, the American Dream is unattainable due to Willy’s lack of follow through. Society is the blame for people who strive for dreams that are unattainable. From the times we were children, society told us that we can do anything if we set our minds to it but, it is unrealistic and it results to disappointments in those who were told to dream. Works Cited A Raisin in the Sun. Dir. Kenny Leon. Perf. Sean Combs, Sanaa Lathan, Audra McDonald, Phylicia Rashad. Sony Pictures, 2008. DVD. Fitzgerald, F. Scott. The Great Gatsby. New York; Scribner, 1925. Print. Hurston, Zora. Their Eyes Were Watching God. Trans. ArrayPublishers in 2006. 10 East 53rd Street, New York, Print. Miller, Arthur. Death of a Salesman. Lit Charts. N. p.. Web. 4 Jun 2013. Steinbeck, John. Of Mice and Men. New York; Penguin Group, 1937.

Crusades Essay -- Religion, Power Struggles, Christian Church

Power struggles have always been occurrences that have had the ability to plague an entire nation. While evidence of this fact can be seen all throughout history, it is especially evident within medieval times. Specifically, power struggles developed between the Roman church and various groups such as non-believers, Muslims, kings, and even common people all throughout the High Middle Ages. As a result, Christian fighters, known as â€Å"crusades,† were asked to fight for their beliefs by the pope in order to take back land that non-believers lived on as well as eliminate anyone who challenged the authority of the church hierarchy. It was not hard to convince most people to become crusaders and many documents throughout history can show one exactly why this was. Due to the fact that Roman church figures were very good at convincing people of what God wanted, people were easily persuaded by their love for God, hate for infidels as well as heretics, and need to feel noble which convinced them to become crusaders. After the fall of the Roman Empire during the 5th century, the Christian church became very powerful. It owned vast regions of land and played an important role in the economy. The church became so powerful â€Å"that the western church announced its independence from secular rulers and it’s power over them, and it established authority over rulers and commoners alike (Wiesner 172).† People who were not faithful to the Christian church or simply did not believe its people should have that much power were very upset with this shift in authority. Immediately issues occurred as other groups and figures challenged the church for power. First off, it is easy to see that the largest component that drew people to be crusaders was their ... ...God and partly an honorable and brave act that men gained confidence, reward, and importance from joining. After reviewing documents of crusaders it is easy to see that most went to battle because they were easily persuaded to do anything for God, they felt a true hatred for the infidels and heretics, as well as the sense of importance and nobility the soldiers gained from going to battle. Crusades played a major role in the High Middle Ages and even though they were not terribly successful, they still are very famous historical figures. This act of God was to help deal with the internal and external conflict that the Roman Church was having in trying to remain in power. However, it also displays that people of this time were very susceptible to persuasion and even propaganda. This period of time truly emphasizes how far people will go in order to obtain power.

An Analysis of Andrew Sullivans Let Gays Marry :: Let Gays Marry Andrew Sullivan

"Let Gays Marry" is an article written by Andrew Sullivan arguing that homosexuals should be given the right to be legally married in the United States. In this essay, Sullivan argues that homosexuals have just as much right to marry as heterosexual couples. Sullivan argues that throughout US history that the definition of marriage has been altered several times to accommodate changing times, and that it is time to recognize gay's right to marry. Throughout the article, Sullivan uses several sources to back up his argument, but also makes several comments to weaken his argument. To add to Sullivan?s credibility, he is an editor of The New Republic, which was established in 1914 with a mission to provide its readers with an intelligent, stimulating and rigorous examination of American politics, foreign policy and culture, the author of several books, including Virtually Normal: An Argument about Homosexuality, as well as having been published in several news magazines including Newsweek. Sullivan?s article is an inductive argument directed at persuading and perhaps even educating all people on why gay marriage should be allowed in the United States. Throughout the essay, Sullivan uses multiple techniques, including Pathos, Ethos, Logos, and even Mythos to squarely support his argument, all of which help to aid in the credibility of the topic. Sullivan?s argument, while generally successful, has some weak points. The argument is generally written in a very relaxed manner, which may or may not discredit the argument. People looking to argue against Sullivan?s article may view the relaxed format as a sign of lack of knowledge or support of the argument. On the other hand, being composed in accessible language readily understood by the general population, and not perceived as accessibly intellectual may help this argument appeal to a broader population. Having been published in Newsweek Magazine on June 3, 1996, Sullivan?s article seems to be credible. Newsweek is a credible news source, and generally publishes credible materials. Despite having been published in Newsweek, this argument is biased when in the first sentence Sullivan identifies himself as a homosexual. ?For the first time in Supreme Court history, gay men and women were seen not as some powerful lobby trying to subvert America, but as the people we truly are?? When Sullivan uses the term we, he is identifying that he himself is a homosexual, and therefore I must assume that he is arguing from a homosexual point of view, and not an unbiased point of view.

The Concert

The Concert The Third Day concert in April 2012 brought a sold out crowd of over 3000 people to Joplin’s Memorial Hall. When the ushers finally opened the doors people were lined up down the street. People flooded into the lobby where the band’s merchandise was being sold. The merchandise was set out on eight tables that were arranged in a U-shape against the entire back wall. The wall behind the tables was lined with t-shirts and hats. Half of the people were buying merchandise, and those who weren’t were at one of the two concession stands that were at either end of the lobby.The lobby smelled like an outdoor barbeque from the hamburgers that were being cooked on the grill. Music was playing softly, but all the people talking made it hard to hear. Slowly, people funneled into the auditorium to find their seats. The auditorium was huge. It had a lower level and a balcony. The center of the auditorium was full of seating for the VIP’s. The auditorium was a bout three quarters full when the band started. The lights went dim and the stage filled with smoke. You could hear the beat from the drums, but you could not see the drummer.The guitarist started playing. It was so loud it shook the walls. When the lead singer started singing, the crowd went nuts. They were yelling and chanting his name,† Mac, Mac, Mac. † Finally the smoke started to dissipate and the band was on stage dressed in torn jeans and flannel shirts. After the first song, Mac introduced the rest of the band. Each member did a short to showcase their skills. The next three songs were hit songs from their most recent album. The audience showed their approval into by waving their hands and singing with the music.To keep the audience involved in the show, Mac would hold the microphone toward the audience and have them sing the. Suddenly, everything went dark. It was so dark people couldn’t see the person next to them. Then a small light emerged in the middl e of the floor. The light grew brighter and brighter. Until it was recognizable as a make-shift camp fire. The music started again softly, and then got louder and louder. The band walked to the camp fire playing acoustic instruments. They stood around the fire playing older songs from their first albums, even playing songs that were never released.Eventually the band went back on stage and played their last few songs. They thanked the audience for a good night and left the stage. The people started chanting the band’s name over and over, hoping for an encore. The band finally returned to the stage and played one final song. The concert was finally over and everyone tried to leave at the same time. The front lobby was packed tight with people trying to get to the doors. The large number of people in the small building made for a long wait to leave, but ultimately, everyone got outside and was able to continue their evenings.

Stereotypes †the Outsiders Essay Essay Example

Stereotypes – the Outsiders Essay Essay Example Stereotypes – the Outsiders Essay Paper Stereotypes – the Outsiders Essay Paper Essay Topic: The Outsiders Ever felt targeted? Witness person be judged by how they spoke? Felt as if no 1 belongs? Is it because they dress. act. or larn otherwise or a certain manner? Most immature grownups go through these types of battles. Stereotypes are preconceived labels subjected on the populace. When adolescents do things out of the ordinary. frock otherwise. or hang out with specific people they tend to be measured up into or against these stereotypes. A common happening in high school. these stereotypes that try to specify adolescents. can impact them either positively or work against us in negatively. When people are labeled it is normally through a stereotype. they are judged on their visual aspect. attitude. personality. and friends along with many other superficial constituents. â€Å"Instead of being presented with stereotypes by age. sex. colour. category. or faith. kids must hold the chance to larn that within each scope. some people are nauseating and some are delicious. † ( Manson ) Characterization is a tool used to picture person through the traits of their personality and association with those around them. Of class. with the clang of characters and imposed stereotypes. struggle between people is about certain. Rivalry. a by-product of struggle and the jurisprudence of endurance is ever at drama within society. S. E. Hinton uses these literary techniques of stereotypes. word picture and struggle throughout the novel of The Outsiders to picture they cardinal subject of competition. In The Outsiders. every character has been classified as â€Å"a greaser† . being stereotyped like that is pretty cruel. When Ponyboy said. â€Å"We both need a haircut and some nice apparels. They’ll know we’re goons the minute they see us! † ( Hinton. 64 ) He admitted to yielding to his stereotype. Proving to the readers that the Greasers were based on their visual aspect. When people see them. they think that because they wear raggedy-down old vesture they are hapless. non of import. juvenile delinquents. Additionally. apart from being judged on their visual aspect. they are grouped together. all being seen as punks with no room for individualism. Ponyboy. Dally. and Johnny met two immature Soc misss at the drive-in film theatre. Dally’s rude and unpleasant attitude gave the two misss a bad first feeling of the Greasers as a whole. Subsequently on. Ponyboy talked to Cherry. altering her position wholly through the deep conversation he has with her. go forthing her wholly astounded at his intellectuality and at the find that the Greaser stereotype she had fitted him into was wholly erroneous. In the beginning. Ponyboy drops the narrative to pass a few pages feeding the readers with a brief sum-up on the characters mentioned throughout the book such as Sodapop. Darry. Steve. Two-Bit. Dally. and Johnny. Ponyboy tells the readers that the ground his group is called The Greasers is because of their long greasy looking hair. â€Å"My hair is longer than a batch of male childs wear theirs. squared off in back and long at the forepart and sides. but I’m a wetback and most of my vicinity seldom fusss to acquire a haircut. Besides. I look better with long hair. † ( Hinton. 1 ) He informs the readers that the ground him and Sodapop have interesting names. is because it expresses the love their parents felt for them and it describes their personalities. He mentioned that Steve is smart and really cocky. Two-Bit neer takes things earnestly. ever jesting about. merely goes to school for the boot of it non to travel to larn or anything. Dally’s existent name is Dal las. he mentions that he’s tougher. colder. and more mean than any other Greaser. Readers are left with the idea that Johnny is frightened. unloved. victimized. abused. and helpless. When a auto full of Socs pulls up. Pony and Johnny seek to run off. Alternatively. those Socs trap them down. As Pony is about to submerge in an ice-cold park fountain. Johnny stabs a Soc. The Soc who was managing pulls him out. Johnny tells Pony that he stabbed a Soc as Pony’s seeking to retrieve his breath. Pony looks over to see a Soc on the land and puddle of blood merely to throw up. To avoid any more jobs they leave and go to an old wooden church far from place. Spending five yearss at that place entirely. they cut their hair to look different from the newspapers. Merely as they were approximately to travel place. the church catches fire. †Ã¢â‚¬â„¢I’ll acquire them don’t concern! ’ I started at a dead tally for the church. and the adult male caught my arm. ‘I’ll acquire them. You kids remain out! ’† ( Hinton. 91 ) Pony explains to the readers that several kids are inside the combustion church and there is non a whole batch of clip to wait for the fire section to come and deliver them. Pony wakes up. in a infirmary bed being reunited with his brothers. He is told that Dally is all right. but that Johnny is in critical status and might decease. When he gets out he’s told that there will be a rumble with the Greasers vs. the Socs. Being in good status. Pony wants in on the battle. Dally is released merely in clip for the battle. After the rumble. Dally got the intelligence that Johnny is deceasing. When he gets to the infirmary to state him the triumph of the bash. he is told that contending doesn’t solve anything and see Johnny’s painful decease. Dally being really disquieted make-believes to be armed and goes to the constabulary merely to be shot to decease. fall ining Johnny. As demonstrated. struggle has arisen in this narrative as a cause of the two opposing forces of the Socs and Greasers. The stereotypes show the cause for misconstruing and how stereotypes are neer right and that a group of people can neer are categorized as the same. True individualism radiances through with the usage of word picture. turn outing the stereotypes to be erroneous. The struggle in this narrative is the effect. the monetary value paid for the competition. which was cause of preconceived impressions and ignorance. Stereotypes are revealed to be false. individualism is at last illustrated through the development word picture throughout the narrative. and the concluding blow out is a representation of what ignorance. labels. and rivalry bring about. Plants CitedHinton. S E. The Outsiders. N. p. : n. p. . 1962. N. pag. Print. Manson. Margaret. â€Å"Stereotype Quotes A ; Quotations. † Think Exist. N. p. . n. d. Web. 28 Apr. 2011. lt ; hypertext transfer protocol: //thinkexist. com/?quotation/?instead_of_being_presented_with_stereotypes_by/?327616. hypertext markup language gt ; .

gender roles Essay

gender roles Essay gender roles Essay Society places different values on being male and female, it’s these values that define us as individuals. Through a cross-cultural comparison I will be exploring the concept gender through a micro level within my family and then throughout the Maasai culture. The aspects of gender differ within concepts such as family life, roles and status, and power and authority. In the Maasai culture there a clearly prescribed social roles and status for the people. The Maasai people have many celebrated rituals that announce the change of the individual from one role to the other. (Donelly, etal, 2008) One of the most distinctive of this celebrations is the becoming of a Moran (warrior) it’s the transition from childhood to adulthood, within this ritual the initiate must under go circumcision and show his bravery by showing no pain during the process to prove he will be able to face the challenges he will be dealt with once becoming a Moran. Only men can become a Moran because it is seen as a mans role in society, and never a woman’s. The Moran’s obtain much honour by protecting their people against attack either groups or animals or any other type of harm to their people. It is the Moran’s role to take on any challenging tasks and their status is acknowledged and praise within the community by being given the best food. (Donelly, etal, 2008) Traditional Maasai family structure is based on polygamous marriage. There is a hierarchy within the family structure, the husband is head of the family and makes the decisions. The wife is responsible for running the household and has little to no say in the major decisions made. Because of the polygamous marriage lifestyle they live the Maasai men can marry as many women as they can afford to support. The Maasai women are also allowed to have different lovers. (Donelly, etal, 2008) Males are seen to have more power and authority over the women, the women understand that she does what her husband or another male tells her to do because if not she is seen as disrespecting him. The Maasai have to under go different rituals before being able to be married. For women this is the circumcision of the clitoris, it usually happens around